Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant trafficAdam Audette
If you’ve searched for this topic multiple times, you ought to be well versed in some of the more common and generic advice that you get as an answer to this question.
Answers like- Share your content on Facebook and other social media.
This may bump up your traffic, sure, but only by a small margin. Moreover, these tactics are also used by everyone else.
Therefore, you are going to have to apply advanced and sophisticated tactics if you want to increase your website traffic by a substantial amount.
Most of the tips given here deal with advanced traffic techniques that work great and ensure a bigger traffic increase.
Six Simple Tactics To Increase Your Website Traffic Easily
Tactic #1- Upside Down Author Bio
Most of the webpages have their author bio all the way down near the bottom of the page. As a result, many people will not notice your credit and the link to your website if you have included it in the bio.
To resolve this, you can add your author bio or guest post at the top of the page. Alternatively, you can also provide additional surplus information through resource links to your website and include those in the middle of the content of the page.
Here’s a fact to back up the tactic- Content writers who moved their guest posts to the top and included resource links saw an average increase of 67% in traffic.
Tactic #2- Include “Click To Tweet” Links
This is one of the most important and one of the best ways to increase your traffic through the means of social media.
In fact, content writers reported an average of 4000 social shares when they included the “Click to Tweet” link.
To make effective use of this, find a technique, strategy, quote or statistic that you can consider to be tweetable in your content. Then, you can use an online tool to generate a link that can allow the user to tweet the data. The tweet can be pre-written for easier sharing.
Tactic #3- Publish More List Posts.
There’s no way around it, when it comes to driving traffic to your website, list posts work wonders.
And there’s evidence to back this up.
BuzzSumo recently analyzed about a million articles to see which types of content worked best and they found that list posts crush other content formats in terms of bringing in more traffic.
Analysis indicates that list posts get six times more shares than how-to posts and 40 times more shares than infographics.
List posts help to organize your content and also let the user find what they’re looking for more quickly and efficiently.
Tactic #4- Adding Share triggers.
Share triggers are things that you include in your content that pushes people to share it.
A majority of these principles were first discovered by behavioral scientists like Dr. Jonah Berger and Dr. Katherine Milkman and they have proven the following- When you include share triggers in your content, people are significantly more likely to share and link to it.
As an example, one of the most powerful share triggers is known as social currency. Social currency is the proposition that we share things that make us look good in front of others.
As a result, content having better social currency value is more likely to be shared by users.
Tactic #5- Podcasts
Podcasts are blowing up right now. In fact, one survey found that 24% of Americans listen to podcasts everyday. Going on other people’s podcasts as a guest is highly recommended.
To become a guest on a podcast, you first need to build yourself and your website as an authority in the competition.
Most pod-casters will tell people to visit your website for more information and may even link to your website in the show notes, so make sure your website shines.
Anything you can do to show off your professional credentials and experience on your website will help increase your likelihood of getting booked.
Tactic #6- Content transformation
Content transformation is simple. Instead of starting from scratch, you can convert one of your articles into another format, like an ebook, video, infographic or podcast.
You could also republish your older content on sites like LinkedIn and Media. By doing so, not only do you get more work done in less time, but you also squeeze more value out of the content that you published earlier.
This is an extremely efficient and easy way to get more traffic to your website. However, too much content transformation may draw users away upon seeing the same content being recycled over and over again.