No website can stand without a strong backbone. And that backbone is technical SEONeil Patel
Search Engine Optimization (SEO) is an indispensable part of a website. If your website has a near-perfect SEO, it can lead to a steady and consistent flow of web traffic to your site and help it evolve further.
To ensure that your site’s SEO is good enough, one needs to dive into the technical SEO factors in order to truly understand it and how it affects the search engine ranking. Here are some important aspects of the more technical side to SEO explained in layman’s terms.
1. Secure Sockets Layer (SSL)
Usage of SSL is highly recommended. Secure Sockets Layer or SSL creates an encrypted link between your browser and the web server. You can tell if a site uses SSL if its URL starts with “https://” rather than “http://”.
A while back, Google announced that sites having a valid SSL certificate were given higher preference in its web crawler’s searching algorithm. This makes sense as these sites are more secure.
2. XML Sitemaps
Think of XML sitemaps as a “blueprint” to your website. It contains the entire description of your website and tells the search engine exactly where each web page is. This helps in making your website more streamlined and precise in terms of the content that is published.
It also contains other useful information like when a page was last modified, what priority it has on your site and how frequently it is updated.
3. Enable AMP
AMP is a project backed by Google which aims to speed up the delivery of content on mobile devices. It does so through the use of code known as AMP HTML.
AMP versions of your web pages load more quickly on mobile devices. They do this by breaking your content and code down to the bare bones, leaving text, images, and other media intact but disabling scripts, comments, and forms.
Because they load so fast, AMP versions of pages are far more likely to be read and shared by your users which is good from an SEO point of view.
4. Add Structured Data Markup
Structured data markup is code that helps search engines better understand the content on your website. This data can help search engines index your site more appropriately.
This provides more relevant results to the users as well. As these immediately highlight useful information to searchers, these enhanced results can improve your click-through rate (CTR), and generate additional traffic to your site.
Sites with higher CTRs are generally considered to receive preferential treatment in search engines. This makes it’s worth making the effort to add structured data to your site.