Your Landing Pages Aren’t Wikipedia. Stop Adding Unnecessary LinksOli Gardner
Landing page, often called “lead capture page”, “static page” or “lander” is a destination page that you reach when you click an advertisement like google ads. This definition in itself should give an inkling as to why do landing page optimization?
Valuable For Lead Generation
Your advertisement campaign is only as good as your landing page. It is no secret that most of the time, clicks are just out of sheer curiosity now it falls upon the landing page to convert the curios clicker to a dedicated buyer!
Shoddily done landing page is equivalent to money down the drain. This in itself should tell you as to why do landing page optimization.
Google Ads Ranking
Any online ad campaigner worth his salt will know the use of Google ads and also how the ranking and bidding system of Google ads work.
An important factor is the landing page experience of the user. It is an important factor used by Google to rank the ads.
Why Landing Page Optimization Is Good For Your Pockets
Landing page optimization firstly helps you save money on Google ads and more importantly, it increases brand reputability which in turn increases customers. A good landing page solidifies the trust of customers and investors.
Keywords And Landing Page
SEO is very important to survive today, and rightly so. A very important factor for SEO is keywords. Some long tailed or keyword phrases can not be incorporated in main website.
A good place for these is a landing page. These keywords and phrases are very good for successful business conversion.
To conclude, I would like to say that landing page is a game changer in digital marketing. No amount of money can compare to a good landing page optimization.