Google Only Loves You When Everyone Else Loves You FirstWendy Piersall
Search Engine Optimization is the most important part of operating a website. If done right, it can lead to exponential growth in the numbers of audiences that arrive on your website.
Here are #5 small important tips to optimize your SEO:
#1. Optimize Your Titles, URL and Descriptions
The titles, URL, and description of your website need to be descriptive enough so that potential viewers can know what your website is about and whether it’s the one they’re looking for.
The title should be unique and meaningful and the description should feel catchy and friendly. This should be your number one priority as this is the first thing that the user sees about your website and can seriously influence your rankings.
#2. Make Sure That The Website Is Mobile-Friendly
This being the age of mobile and portable forms of technology, your website should look and work perfectly irrespective of the platform. Make sure that the content you show to mobile users is the same or at least very close to the content you have on your desktop website.
This includes both content, images and links. The website should also remain easy-to-use and user-friendly in the mobile form. If you have a responsive website then this should not be an issue.
You can test your website with the Google Mobile-Friendly Test and try to implement their recommendations for making your website mobile friendly.
3. Improve Your Website’s Loading Time
Page speed is a ranking factor. If you have two similar websites and one is faster than the other, you can expect that it will also rank higher (provided that other things are equal).
Moreover, when a website loads fast users are likely to visit more than one page before they leave which will lead to more sales and more RSS subscribers.
4. Include Keywords In Your Title, Headlines, and Subheads
Google scans content much the same way we scan content. You can make it easy for search engines to determine what your content is about by including relevant keywords in places that are easy to spot.
If it makes sense, you may also want to consider putting keywords at the front end of your headlines.
Choose keywords that you can rank for, not just those having the highest volume. Would your audience interested in niche topics that are underserved or lightly covered?
5. Proper Image Optimization
Images are pivotal to enhance the user experience but care should be taken not to create other side effects like problems with page load speed and slow response time.
Use Alt Text to describe the image and can add keywords but don’t overdo it. Use keywords in image filenames separated with dashes. Avoid using filenames like image1.jpg or person1.jpg.
Instead use meaningful names spaced with dashes. Keep all image files in a dedicated folder in your site and optimize the image size. Remember, the smaller the size of the image (in KB) the faster your website will load.