Why Google AdSense?
While some larger web properties have entire sales teams dedicated to selling ad inventory, smaller sites tend to rely on ad networks to provide the demand.
Usually, that involves using Google AdSense platform. AdSense is a popular revenue stream that takes only a few hours to activate. The ease of capturing revenue is a big draw to the platform.
But optimizing Google AdSense to ensure both your visitors and advertisers get the most out of your site or blog is a much more involved process that requires creativity, analysis, empathy and a willingness to experiment.
Here are some ways that you can employ to help generate more revenue out of your Adsense ads and use them to their full potential.
#1. Keep The Number Of Ads Above The Fold To A Minimum
While it is good to have ads above the fold (the part of your page that is visible without having to scroll) as users can see your ads right away and don’t have to scroll down to the bottom of the page, one should not cram in an excessive amount of ads here.
Most users are turned off and straight up annoyed if they open a website and all they see is ads, making it hard for them to read the actual content of the website that they were seeking.
This will increase your bounce rate and decrease your site traffic. Moreover, Google also penalizes pages that do this.
#2. Make Text Ads More Visible
Experiment with the color of your text ad to make them more visible. Every site has a different look and style and you need to make the ads look good and integrate them seamlessly into your site.
For instance, certain colors may be too bright and distracting on a light or dark background and vice versa. Try to match the border and background color of the text ads with your site’s design so that the ads blend in perfectly with the website.
You can use contrast to let the ads stand out whilst staying within your site’s color scheme. Observe the results and pick the format that performs best in your opinion.
#3. Place The Best Performing Ad First In The Page’s HTML Code
You may have to go deeper into your Google Adsense analytics to figure out which ad has the best click-through rate, but if you can manage to place this ad’s code first in every page’s HTML code, it can really bump your revenue.
That’s because it would be the first advertisement that Google Adsense Crawler will see, which means it will get the most impressions, increasing its value and earning you more money.