Twitter is not a technology. It’s a conversation. And it’s happening with or without you
Twitter is every marketer’s favorite tool. Despite that, so few people make the most of it. With around 320 million monthly active users, Twitter is a potential traffic goldmine if you have the right tools and strategies.
Similar to LinkedIn, there are many interesting ways to drive traffic that you might not think of right away. Remember, just tweeting out links to your best content is only the tip of the iceberg. We’ll dive into all of them today.
Make Your Tweets Much More Visual
As you might know, a picture can speak a thousand words. This, along with the word limit on Twitter emphasizes the importance of pictures in your tweets.
Moreover, Twitter now features visual content more prominently by auto-expanding the images in your tweets, making accompanying your content with an image more important than ever.
Stunning visuals will go a long way to help your updates stand apart from the other tweets in your followers’ text-dominated Twitter streams. In fact, studies and analysis show that tweets with image links get two times the engagement rate of those without images.
Pin Your Tweet
Pinning a tweet keeps it at the top of your feed, meaning that anyone who views your profile will see it first. Naturally, pinned tweets definitely drive more traffic than non-pinned tweets.
The important thing to note is that the tweet that you are pinning to the top of your feed needs to have a detailed, yet concise introduction to your website along with a proper image or logo.
You can use a variety of calls to action, links, images and copy to optimize for the most traffic.
Automate The Sharing Of Your Old Posts
New readers to your feed might not know about all the good stuff you’ve written before and it could be just what they’re looking for. Your blog gets more and more valuable as you add posts and resources.
A strong social strategy would be to share both old and new content. Automating old posts to be shared on Twitter is low-hanging fruit and simple to do. Furthermore, there is a WordPress plugin called ‘Revive Old Post’ that can do it for you.
Just install the plugin, select an interval and you’re done. You can also use Edgar’s auto-fill feature, which saves all the content you share and refills your queue when it runs out so that you never have to worry about stalling out again.
Encourage Readers To Share Your Content
An important addition to your website has to a Twitter share button to your site. It may seem obvious, but for some reason, not everyone does this. You have to make it as easy as possible for others to share your content by putting buttons right in front of them.
Sumo’s Share tool is about the easiest way to do this. Just install Sumo on your site, then add the Share app and it’s done. You can position the buttons however you desire and use whichever social networks you like.