YouTube ads (mobile) receive viewer attention 83 percent of the time
With YouTube’s popularity increasing significantly with each day, more and more advertisers are flocking to Google’s online video sharing platform hoping to advertise their products using dynamic videos rather than using static images in a corner of a website.
As a result, the Youtube ads market has been at an all-time high for the past decade. Hence, it is imperative to understand the importance of these ads and the cases for which it benefits advertisers.
Audience Interests And User Demands Directly Influence Ads
Because YouTube conducts regular surveys with its viewers regarding the advertisements that the viewers have seen before as well as the ones they haven’t, the platform ensures that your advertisement reaches the target audience and people who might actually be interested in what you are selling to them.
The advertisers only pay when someone chooses to watch your video, either by clicking on it or watching the whole thing.
By advertising on YouTube, your ad can reach a massive audience across the world. Moreover, the viewers can also comment on your ad allowing you to integrate their suggestions.
This also enables you to interact with the target audience conveniently through the product.
Dynamic YouTube Ads
As mentioned before, advertisers prefer dynamic advertisements in the form of videos over static ads and are willing to dish out the extra cost of doing so. This is due to the fact that static ads may not be supported by all devices.
Moreover, some devices may even have blocked the ads by content filtering extensions like Ad Block. Dynamic advertisements having catchy music and better choreography tend to stick in the minds of the viewers.
Besides this, YouTube offers other options for marketers attempting to reach the site’s many users. These can include buying advertising on the home page or buying advertising that runs beside certain videos.