22% Of The World Uses Facebook On Daily Basis
Facebook statistics are nothing to joke about. 22% of the world uses Facebook on daily basis. This in itself shows importance of Facebook.
Facebook marketing is an avenue which can’t be ignored if you are into business. Facebook marketing is good because initially it does not require too much monetary investment, unlike Google Ads.
Today we talk about Facebook messenger bots. Facebook messenger saw 1.3bn active users in 2017 and this number should reach 2.48bn by 2021. This shows the importance of Facebook messenger bot.
What Is Facebook Messenger Bot
Basically, a chatbot is a piece of automated messaging software that uses AI to converse with people. It is equivalent to a chatbot on Facebook.
Bots are designed to understand questions being asked and answer them. In some scenarios, it is difficult to tell the difference between bots and human. Thankfully, bots are available 24×7.
Since it is a software code, it is a one time investment. This in itself should give you the inkling of the importance of Facebook messenger bot.
Importance Of Facebook Messenger Bot In Regards To Business
Facebook messenger is third most used app in the world. About 68% of all app users use this app. And it is not just for chats with family and friends. According to a survey, messages are second best way to talk to a business.
If you want to communicate with your customers, building a Facebook Messenger bot is a lot cheaper than building a mobile app.
The second advantage is that the field is still wide open. While Facebook has 6 million advertisers, there are only 300,000 chatbots. That’s a lot less competition.
Benefits Of The Bot Help
Bot helps in the following things :
#1. Reach Out To Audience Directly, Bypassing The Inbox Restriction
#2. Save Time and Money On Customer Care
#3. Identify Leads
#4. Carry Out Online Transactions
#5. Retain Customers
It is a good idea to invest a small initial amount in the bot which can be increased alongside the business. There are windless possibilities to explore. The good part is that not many people are currently using this feature to the fullest.
I hope the importance of the Facebook messenger bot is clear. See you next time.