Facebook is the most used social media platform today. 22% of the world population uses Facebook! Around 400 people sign up for Facebook every minute! These are some crazy facts that should be enough to convince any sane person the immense potential of Facebook marketing. It would be an understatement of epic proportions to say that every business needs a functional Facebook page.
Is your audience there on Facebook?
Before everything, we need to know if your audience is event there on Facebook and answer is probably yes. Still knowing the nature of business and audience helps. A law firm does not need to indulge in Facebook marketing but same is not true for a shoe company.
Facebook marketing via Facebook page
Creating a Facebook page is a 5 minute affair. Facebook marketing starts with a Facebook page, and don’t let anyone tell you otherwise.
Regularly maintaining the page is very important. Nobody is likely to visit a page which is dead. When the page is active, it helps in creating an active community which is good for business.
Setting up a Facebook page
Many people miss out a few details while setting up their pages and it hurts their Facebook marketing campaign in the long run. Here is a checklist to keep in mind:
#1. Profile and cover photo:
Having a visually appealing profile photo and a cover photo which relates to your profession is important. I would not expect to see a photo of cakes as cover photo for a watch company.
#2. About section:
It is glaringly obvious if this section is blank. Having basic details in this section is preferable, whereas an overcrowded about section is a big turn off. Keep it short and elegant while giving all important and necessary details.
#3. Page activity:
Once set up, you need to keep the page active. Post useful and relevant information on your timeline. Information about new launch, discounts, etc. work wonderfully.
#4. Page statistics:
The most underrated section of a page. Do not ignore this. Use these statistics to experiment and find that sweet spot which increases the page traffic. It will help a lot in the long run.
Paid promotions and advertisements
This is the avenue where you spend money. Facebook uses algorithms to analyze behavior of people and categorizes them. When you pay for promotions your page and posts are displayed to people who have shown interest in similar pages. Please know that there is no limit on the money that can be spent, you need to find your own sweet spot.
Like minded people create a Facebook group. Find and join groups that cater to your particular needs and share relevant posts there.
It is a very good way of lead generation. You can also pay the admin of these groups to pin your post on top or change their profile and cover photo to benefit you.
I would like to conclude by saying that Facebook marketing is a very powerful tool which is both cheap and effective, and it yields wonderful results if it is put to good use.