Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.Bill Bernbach
Today Facebook along with Google controls a serious monopoly over most of the ad services we see today online.
The main aim of an entrepreneur’s social media account is, of course, to get more ‘likes’, followers, engagement and connections; and from these to go on to acquire actual conversions in terms of subscribers and of course sales.
Over the last few years, Facebook has finally evolved into an effective marketing platform and businesses are starting to acknowledge that. However, before you start thinking what your ad campaign will be like, first you need to ask yourself, is it worth it?
Cost Per Click (CPC) And It’s Worth
To answer the question of whether Facebook ad campaigns are worth it, you have to determine the worth of one like and one click on your ad and whether that amount holds meaning to you or not.
This is exactly what CPC is – the cost of each click on your ad. A lot of social media marketing, of course, comes down to raising brand awareness.
Your Facebook likes are a good indicator of your online popularity, but it’s click-throughs that you’re really after.
Now the cost per clicks that Facebook offers may be low, but if you set up your campaigns right, your campaigns will drive high-quality clicks that produce value for your business.
With Facebook, you have access to a robust and useful set of targeting tools. These include geotargeting, age segmentation, gender targeting, interest segmentation, and community connections.
There are also advanced targeting features that let you reach audiences based on relationship status, language spoken, education, and employment. All of these aforementioned targeting features are available at the ad level.
The Status Quo
Unfortunately, the harsh truth is the recent distaste and unpopularity of Facebook that can draw customers away.
Due to the recent information leak and the allegations of election meddling, Facebook has lost its credibility in the eyes of many users worldwide and has instead earned distrust and a bad reputation for maintaining privacy.
As a result, potential clients may turn to other advertising services like Google Ads to fulfill their requirements.
Facebook Ad Campaigns – Conclusion
Facebook won’t work for everyone – and it is important to know why and how you’re using the platform before you spend your first dollars. There exist both sob stories and success stories with online advertising. Some initiatives will be a mismatch for Facebook’s social platform.
For instance, you don’t want to be running direct response ads to an e-commerce site – people are on Facebook to be social, not to shop.
A branding campaign, on the other hand, may be a better solution. It is up to you to plan out your ad campaign and to make effective use of the tools available to you to make your ad campaign into a successful venture.