The best minds of my generation are thinking about how to make people click ads
– Jeffrey Hammerbacher
This sentence alone justifies the importance of digital marketing and what makes Instagram even more special is the fact that around 800 million people use Instagram daily and the engagement rate is highest among the all social media platforms.
Also, the power of visual content is becoming increasingly important for marketers. Studies show that the visual appeal matters in 93% of cases when people go to make a purchase; hence it is a no brainer that Instagram is the way to go!
Below are some great Instagram Marketing Strategies which will help you to scale this Mt. Everest.
#1. Know Your Audience Demographics
Sun Tzu said “Ponder and deliberate before you make a move“. Here it means that it would not be a wise move to sell dentures whereas selling new organic face cream will be very profitable.
This above image shows that about 26% of men & 38% of women who are active on The Internet are using Instagram.
And it shows, 59% of Instagram users belong to age between 18 – 29 and 33% are between age 30 to 49. These demographics are crucial for your Instagram Marketing Strategy. It helps you whom to target and with what to target them.
Hence craft a perfect Instagram Marketing Strategy to address your audience based on their demographics.
#2. Engage With Your Audience
I said “Tell me and I forget. Involve me and I buy(probably).” It is imperative to engage people in one way or another as it is one of the most successful ways of digital marketing.
It can be a giveaway, a contest or a lottery where your entries increase with the number of tasks you perform. The crux of the matter is that when involved, people get a sense of belonging and it becomes that much easier to sell stuff.
#3. Use #hashtags Wisely
Hashtags are as important to Instagram as is WiFi to a phone, i.e., inseparable. It is a good thing to have a lot of hashtags but they have to be relevant. Cry wolf once, everybody listens, do it again, nobody listens, and love, this ain’t a one-day affair.
#4. Be Active And Relevant
Nobody likes to waste time on a page that has been inactive for too long. Make sure to keep your page as active as possible by posting relevant content. Instagram is not a digital dumping ground, keep it that way. A good way is to collaborate with businesses of a similar target audience.
#5. Make An Instagram Calendar
This calendar needs to be little flexible but it should be followed closely. This will help in the advance planning of all the content. It will ensure that you are not running hither and thither all the time. It will also help you with the above-mentioned point.
#6. Archive User-Generated Content
If your community share posts featuring your brand, archive that posts ASAP! This will be your personal gold mine which will help you in the generation of more quality content. Curate such content and make a repository and try exploiting it as much as possible.
#7. Know Your Competition
Sun Tzu said, “If you know the enemy and know yourself, you need not to fear the result of a hundred battles” It is imperative to know what sort of competition you are facing because this allows you to plan accordingly.
It is said that change is the only constant that applies here more than anywhere else. Changes should be made keeping in mind the current demand and it will pull you ahead of your competitor.
Picture speaks a thousand words but…
A picture alone is worth a thousand words but when you add a story to that picture, it is legit gold. People always like the feeling of being trusted and hence make your audience fell so. This makes your community tightly knit, and this ensures that people will not break away from you easily.
Good luck, I hope you will have a Successful Instagram Campaign.