Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you canMarko Kvesic
Digital marketing is a game changer. It has brought about tremendous changes in how markets work and Google is one of the heavyweights when it comes to digit advertising. Today, Google PPC is something many people swear by, let us know why?
Advertisement is the biggest source of revenue for Google. Google analyzes a persons behavior, and shows customized advertisement. The million dollar question is “What is the worth of Google PPC?” Is is wise to invest in it or should I funnel the money somewhere else?
What Is Google PPC?
PPC stands for paid-per-click, a marketing strategy in which a business pays google each time somebody clicks their add. Essentialy, it is equivalent to putting a big hoarding on a road telling people about your store, and here, we are doing it digitally.
How Does Google PPC Work?
To know the worth of Google PPC, we need to see how it works.
AdWords is Google’s PPC advertising platform and main source of revenue. Typically, PPC advertisers use AdWords to bid on the keywords they want to trigger their ads.
Google chooses which ads to be displayed and each ad’s position based on factors including the ad’s Quality Score (a measure of the relevance of the ad, primarily determined by click-through-rate) and the advertiser’s bid, or how much they’re willing to pay for each ad click. This whole system functions very similarly to an auction.
Is Google PPC Really Worth It?
Google PPC is like a double edged sword. If it is put to good use, it will result in profit, on the other hand, you might end up stabbing yourself.
First thing to keep in mind is that you are paying for clicks, not for customers. Almost 90% of the clicks are casual ones which will cost you but not profit you!
Knowing the nature of industry is important too. For travel companies, AdWords is a boon but for law firms, it is a big no no. It is so because around 75% travel plans come to fruition online, whereas it is not so for law firms.
Advertising is a costly affair and it is a gamble at best. Each mistake will cost you dearly, so assessing the odds beforehand is a must. This is a difficult task and here the difference between big firms and small firms is apparent. Big firms have both the budget and manpower to undertake this journey, but small firms usually do not.
A limit is placed on the number of characters you can use; hence designing the advertisement in itself is an arduous task. It needs to be catchy enough to entice viewers into clicking it, otherwise it will all be for naught.
I would like to end by saying that we can not asses the worth of Google PPC in absolute terms as every time it will yield a different result. At best, it is a cocktail of various things and you need to realize your own sweet spot.