There is no greater agony than bearing an untold story inside youMaya Angelou
No matter how good or aesthetically pleasing or easy to use your website is, as long as the content hosted on your website is not up to the mark and is mediocre, it will not make a big impact and make all the hours spent on perfecting the site becomes worthless.
Remember, the reason you get hits on your site is because of your content rather than the user interface and visual layout. Writing good content strengthens the trust between the user and you (a.k.a writer/ publisher/ blog owner).
This article will help you to attain all the likes, shares and comments you dreamed. You’ll achieve this by simple tweaking the content hosted on your blog and will be able to write great content.
Table of Contents
Tip #1: Know Your Readers
Knowledge of your users/ customers is the key to deciding the content of your site and prepares you for writing great content. With the right knowledge of your readers, you can alter your content to favor the more popular user groups.
It will help you to realize what your readers demand from you. Also it’ll help with how you should keep the tone and phrasing of your content.
This increases your appeal to your users and helps you write creative and compelling content. Great content makes people more interested in what you are going to dish out to them.
Tip #2: Implement Better SEO
To ensure that your site stands above its competition, you wish it to be near the very first result that matches the keywords for which your user might be looking for. This is where SEO (Search Engine Optimization) comes in.
It helps in optimizing your page so as to make all the features and ads stand out and highlight the relevant keywords so as to let users find exactly what they are looking for on a search page.
You can implement SEO using several methods be it internally linking all of your web pages on the website, tweaking the title cards and meta descriptions and properly arranging the order of the content in the blog.
Tip #3: Avoid Being Too Technical
To cater to a wider audience, your content must have the correct balance of technical jargon and relatable themes so that it remains accessible to everyone.
Too deep and it’ll alienate those with limited knowledge on the subject. Too lighthearted and it will lose its purpose and not do the topic justice. Use enough technical terms to show that you are seasoned and experienced with the topic.
You can choose to explain the jargon that you use in the content so that beginners and newcomers to the topic remain invested in your work.
Tip #4: Ensure “Content” Is Grammatically Sound
Needless to say, the content should be edited properly. This sieves out any errors without being too wordy and difficult to understand.
Don’t extend the sentences and paragraphs too much as it may cause readers to become uninterested in the content. This also leads to losing the whole context of the sentence or paragraph. Short sentences don’t help either.
They make the document feel fragmented and makes the content appear denser. The key here is to vary it up with both long and short sentences.
I sincerely hope that this article might have given you some key tips to write great content and take your blog to higher ranks, also bring you more and more audiences.