Get to know about Copywriter
When I started my career by managing my uncle’s company, which is security Service Company. I was in NCC (National Cadet Corps) and completed my UG in Business Administration able to take care of business.
One day I got a call from my client stating that he needs a replacement for his existing security personnel; I assured him that I will give new security personnel within a week. So by the time I was looking for a new person, I tried many ways for recruiting (Referrals, Ex.Employees, Newspaper, Flyers) nobody was ready to work and also screening people who are not suitable for the job role.
One fine afternoon I got a call from a person who is interested in the job and ready to come, I told the job description he was interested and came to the office for an interview. I asked him, how you came to know about this Job, He told by seeing flyer notice. On that day I realized the power of writing that reaches countless people.
Nowadays teenagers are finding difficult to choose their profession. Since there are many choices to explore, but in reality, teenagers don’t know what to choose and How to choose the profession because of parents and education system, this is the scenario in India. A copywriter is profession were people write Ads for Entrepreneurs, Business owners and for the companies
Copywriting skills work in Magazine, Brochures, Banners Ads, Text Ads, Radio, Website, Television channels, Article, Newsletters, Blog post.
Who can be a Copywriter??
People who have innate skills like writing stories, poem, articles, storyteller and also marketing skills can become a copywriter. Even skills can be learned and study through books and professional gurus. Guru is a big-time inspiration for students where they can follow the footsteps to learn the art.
“Decide the effect you want to produce in your reader”
Copywriting is essential for every industry where business owners shell out in millions and collect millions from their clients and also helps in building the brand for product or service.
Essential for Copywriter:
A copywriter has the responsibility in terms of generating leads for the company and also builds brand value. As copywriter one must identify the needs of the customer and deliver their needs. Essential needs to be successful copywriters are
- Identify the Target Audience
Understanding the client’s needs is more important. See who will be your ideal clients check the demographics and lifestyle.
- Set up attention seeking line in Ads
The audience you are planning to reach has to be attracted by your words. Their attention would be maximum 30 secs-2 Minutes from there you should attract customers.
- Collect the facts about the industry and the company
Data is the ultimate resource where every copywriter can formulate the information and use it effectively.
- Use short sentences and simple words
The purpose of using simple words is to anyone can read and understand easily this helps in reaching out to more customers.
- Try to build brand image
“Make it Simple. Make it memorable.Make it inviting to look at. Make it fun to read.”-Leo Burnett
For every product and service brand evolves in it. Building credibility and trust create a long-term relationship with the prospects. In today’s world companies are ready for buying your time and skills with any amount of money as per their needs and the budgets.