Content is King, but Distribution is Queen and She Wears the PantsJonathan Perelman
Several questions enter one’s mind while working on creating a blog. Questions like: How do I make sure that the blog gets the required traffic and attention? How should I promote the blog in an effective manner? How many times should I publish in a week to keep the blog traffic increasing?
These are the main questions that will be answered by this guide. It also contains tips that give both form and function to the blog and help it attain the popularity it truly deserves.
#1. Add Easy And Convenient Sharing Features To Improve Blog Traffic
If you want effective promotion of your site, including convenient and easy sharing tools is a must. Including “Tweet this” links having have pre-written tweets throughout your content is a great example. “Click-to-Tweet” is a great tool to do that.).
Make sure to include most of the popular social networking sites and integrate them into your blog in a subtle yet conspicuous manner.
Also, while some people tend to share content on the same social media platform, others like to share posts only on Facebook, quotes on Twitter, videos on Instagram and photos on Pinterest and so on. Thus, make sure to give your readers a choice.
#2. Know Where Your Traffic Is Coming From
If you are getting some traffic from certain channels and not from others, you’ll learn to focus more on the channels that are driving visits to your site and attempt to improve their experience of visiting your blog.
You check this by using Google Analytics which gives you the complete data in the form of a pie chart. Here you can see the traffic that you get from searches, referrals, campaigns, etc. This can also show you the types of sources you need to work on so as to improve traffic.
#3. Proper Search Engine Optimization
If you really want to drive large amounts of traffic to your blog, keywords and SEO have to be a part of your strategy. Remember, search engine optimization works wonders when done right.
You get targeted traffic from Google, and the users find the information and answers they’re searching the web for. Thus, it is a win-win situation all around. Using keywords in your context text is always great.
You can also link your content to other related blog posts you’ve written on a specific subject.
#4. Choose A Happening Topic To Write On
If you write or feature content on your blog that nobody is interested in, you’ll struggle to draw in traffic for your blog. To get an idea about the most recent topics you can read other people’s blogs and articles.
Alternatively, you can also use Google Trends which gives you a concise graph of the various popular trends and how interest has increased/decreased over time. The important thing here is to ensure that the topics you choose, mesh with your target audience.
#5. Keep Updating Your Old Content For More Blog Traffic
It’s good practice to update your old content when possible as it will improve the user experience and help you get more traffic.
When your content becomes outdated, it becomes less helpful for users and chances are that it won’t rank as high in search engines anymore (as freshness does act as a factor).
It’s a good idea to prioritize which blog posts you update, so you can check your Google Webmaster Tools to find keywords you’re ranking for which could do with a boost.