Content is the reason search began in the first placeLee Odden
Current generation is the internet generation. People are buying everything from body soaps to laptops online. This indicates the importance of online marketing.
To get an edge in this cut throat market, content marketing is very important. Below are content marketing trends for 2019 which can make it or break it for you.
Your content should be authentic and novel. Differentiate your content from literally hundreds of other website, else people will have no motivation to visit your site.
Authenticity is like diamonds, forever. Content marketing trends for 2019 or not, authenticity will always stay. You can know more about content here.
I can not stress the importance of voice search enough. According to branded3, an adult uses voice chat at least once everyday. Another estimation by comscore says that by 2020, 50% voice searches will be voice based and that is quiet saying something.
It goes without saying that optimizing content for voice search is a must. Voice search is going to be one of the hottest content marketing trends of 2019.
Everybody likes little extra attention. Personalized experience is the new thing. People love it when stuff they like come to them, instead of searching it.
Sites like Amazon, You-tube are a good example. It is easy to solicit interest with this given good content. Asking for ratings and improving the suggestions is a good idea too.
Let us assume that you have successfully enticed a potential customer with your content. Now, the hard part is to retain him. Having a prompt reply service is a good start.
Both chatbots and live chat are up to the task. More about chatbots can be found here. This article talks about Facebook bots.
Audience Age Demography And Taste
Optimize the content for a particular age demographic. Having a simple and elegant website for leather products is nice; people will like a flashy website for pop culture related stuff.
It all boils down to age group of targeted audience, and their possible acquired taste. A user of Bentley would not like a yellow car, same can;t be said about a Ferrari.
What Makes You Unique
This is the biggest game changer in content marketing trends of 2019. A lot have websites and blogs have popped up, then what makes you different from them.
It is the only thing that will retain your customers. It can be good response team, amazing discount, anything, but be sure to have something.
Novelty is required in all the avenues of life. Nothing is sexier than novel and unique content. It is pleasing to read and at the same time it retains the customer.
Play to your strengths and try to overcome your weakness by hook or crook.